Original Sources · Chapter 17

A Dog Named Dru

Film time 00:47:42–00:50:39 · 2:57 long. Watch the chapter, then open each original source it uses, right here on the page.

Chapter 17 · 0:00 / 2:57 · film time 00:47:42

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  1. 100:49:20

    Project MKULTRA, the CIA's Program of Research in Behavioral Modification

    US Senate Select Committee on Intelligence · 1977 · Government/official doc

    MKUltra: CIA-funded behaviour-modification experiments (US and Canada) using LSD and other drugs

Chapter transcript
  1. 00:47:45 And now the story of a dog named Dru and his master Pavlov.
  2. 00:47:50 Every day Pavlov would feed Dru.
  3. 00:47:53 Dru’s mouth would water every time he was fed.
  4. 00:47:56 One day Pavlov rang a bell just before feeding time.
  5. 00:48:00 Pavlov rang the bell each day just before feeding.
  6. 00:48:05 One day the bell rang and Dru began to salivate.
  7. 00:48:09 But there was no food.
  8. 00:48:12 This involuntary reaction made Drew one of the most famous dogs in history.
  9. 00:48:16 Together with his best friend Pavlov,
  10. 00:48:18 Drew had proven the scientific theory of conditioning.
  11. 00:48:22 It turns out that a wide variety of reactions can be triggered in similar fashion.
  12. 00:48:28 Now imagine that Pavlov is a news network and viewers are all dogs.
  13. 00:48:33 By repeatedly delivering negative information in association with trigger words or names,
  14. 00:48:39 the head of a news organization could poison the minds of millions so that any mention of a person's name would instantly create negative,
  15. 00:48:48 aggressive,
  16. 00:48:49 or fear-based responses.
  17. 00:48:51 Psychologists call this emotional transference.
  18. 00:48:54 In a time of calamity,
  19. 00:48:56 one could influence purchase habits.
  20. 00:48:58 Remember the great toilet paper run of 2020?
  21. 00:49:01 There was no real shortage of toilet paper,
  22. 00:49:04 but the focus on toilet paper shortages by mass media resulted in hoarding,
  23. 00:49:09 which created a real-world shortage.
  24. 00:49:11 On a more interesting note,
  25. 00:49:13 across the United States,
  26. 00:49:14 there was a dramatic increase in the installation and use of bidets,
  27. 00:49:17 a European alternative to toilet paper.
  28. 00:49:20 The mass transition to bidets due to the perceived shortage of toilet paper is called behavior modification.
  29. 00:49:27 Behavior modification was the basis of a decades-long series of CIA-funded human experiments in the United States and Canada known as MKUltra.
  30. 00:49:36 MKUltra used drugs like LSD and amphetamines on sometimes unwilling subjects.
  31. 00:49:42 Combined with isolation, fear,
  32. 00:49:44 and bombardment of repetitious messages,
  33. 00:49:47 MKUltra pushed the limits of human experimentation and mind control.
  34. 00:49:52 Consider,
  35. 00:49:53 the FDA and our medical institutions have released massive amounts of amphetamines and opioids on the American people over the last 40 years,
  36. 00:50:00 while simultaneously a smaller and smaller number of politically charged elites dictate what shows we watch,
  37. 00:50:07 what news we see,
  38. 00:50:08 and what messages we are allowed to hear.
  39. 00:50:11 Many of these people put profit in politics over civil rights and the Constitution.
  40. 00:50:16 One has to wonder,
  41. 00:50:18 did MKUltra ever end,
  42. 00:50:19 or did it take over the world?
  43. 00:50:21 With this kind of power,
  44. 00:50:23 one could condition the world into believing a safe medication was deadly,
  45. 00:50:26 or a deadly treatment was safe and effective.
  46. 00:50:29 all by transferring the triggered hatred of a political figure.
  47. 00:50:35 And it all started with a dog named Dru.

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